Effective Branding

Effective Branding

2 learners taking this course

This course will teach what branding actually means and how do it right so your organization can benefit.



Branding – What Does It Mean?

Author: Stephan Masyuta-Hesslich

Branding is important for any company that deals with direct customers. A brand means trust. It reduces the uncertainties about your offering and helps customers to decide. A strong brand shortens sales cycles and reduces sales costs. Customers evaluate faster and less intense and they require less information about the offering during their decision process. [...]