Effective Channel Management

Effective Channel Management

1 learner taking this course

This course explains how to acquire sales channels and how to enable and manage them so they become an effective sales leverage for your organization and significantly increase your revenue.



Channel Management – Part I

Author: Stephan Masyuta-Hesslich

High-tech Sales is often direct but almost always also through partners. Especially for smaller accounts or customers, to which you don’t have easy access (e.g. because of the geographic distance, your positioning or company size), it can be very effective to address such target customers through partners. However, that requires an effective channel management. One [...]