Lead Generation

Lead Generation

2 learners taking this course

This course explains how why it is imperative to pro-actively generate new leads instead of waiting to be approached by prospects. It shows effective ways how to do that and why you in Sales cannot solely rely on marketing campaigns to bring you new leads.



Are Trade Shows Lead Generators?

Length: 6 minutesAuthor: Stephan Masyuta-Hesslich

Many people, sometimes even experienced sales guys think that trade shows are a great place to generate new leads and sometimes even to win customers. This myth is fed by the media headlines, in which big deals at trade shows are announced (as this certainly makes better news than just announcing there was a show [...]

Target Accounting

Length: 5 minutesAuthor: Stephan Masyuta-HesslichComplexity: Standard

Many start-up companies, especially in an early phase, are quite desperate for business and they would accept any customer that comes along. But this is dangerous. If they are not…