The Right Pricing

The Right Pricing

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Pricing is not only a very important, but also a very sensitive issue and it is rarely done right. Pricing of your products and services has tremendous impact on your revenue and even more so on your margin. This course will provide some fundamental insights into popular price issues and will explain tools and methods to do your pricing right.

Modules


Lessons

Pricing – The Fundamentals

Author: Stephan Masyuta-Hesslich

To find the right pricing for your products and services is one of the most difficult tasks. However, doing pricing carefully has a great influence on your revenue and even more so, on your profits. In the high-tech industry, in my opinion, the only valid approach to pricing is a market-oriented one. That means that [...]

The Perception Of Prices

Author: Stephan Masyuta-Hesslich

Customers typically use reference prices when making purchase decisions. It is very hard, if not impossible, for anyone to assess the absolute value of a product, service or solution. Therefore,…

Adapting Your Pricing

Author: Stephan Masyuta-Hesslich

After you have defined your pricing based on the value of your offering (see previous post on the topic), at some point you will think about changing prices. Unfortunately most…