The Right Pricing
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Pricing is not only a very important, but also a very sensitive issue and it is rarely done right. Pricing of your products and services has tremendous impact on your revenue and even more so on your margin. This course will provide some fundamental insights into popular price issues and will explain tools and methods to do your pricing right.
Modules
Lessons
Pricing – The Fundamentals
The Perception Of Prices
Customers typically use reference prices when making purchase decisions. It is very hard, if not impossible, for anyone to assess the absolute value of a product, service or solution. Therefore,…
Adapting Your Pricing
After you have defined your pricing based on the value of your offering (see previous post on the topic), at some point you will think about changing prices. Unfortunately most…
Pricing Strategy For Start-ups
In start-ups there is a constant fear by the top management that the prices might be too high and therefore not enough customers will buy. Along with this there is…